Sony mobile electronics are comprised of a sprawling catalog of products. And even with the diverse nature of this lineup, the brand has a sterling reputation for building high-quality gadgets; and that has definitely been our experience with testing everything from a Sony digital movie camera to the Sony Vaio notebook computer.
A constant theme when dealing with Sony mobile electronics is that you can expect lasting durability and sharp performance from your device. Already a legend of the gaming world – thanks to its runaway hits with the PlayStation and PSP – Sony has made another splash with its foray into the wireless cell phone arena.
No longer content with being omitted by those seeking to buy a cell phone online, Sony has proffered some well-received entries like the Xperia X smartphone. In addition to what’s already been highlighted, we'd be remiss not to mention the camcorder and camera group as yet additional areas in which Sony competes well.
One of the most admirable policies of Sony is how it so openly invites consumer feedback and interaction. None more so than the groundbreaking PlayStation Live – and now Vue – network accessible via its gaming console has embodied the company’s collaborative philosophy.
Providing a platform on which millions of users worldwide can interact, conquer, and share best-of-Sony tips was a stroke of genius by the company. Because not only does a loyal customer base bode well for legacy PlayStation developments, but facilitates invaluable cross-marketing opportunities, too. Whether being discount electronics or high-end gaming systems, consumers tend to stay with brands with which they've had good experiences.
For example, a die-hard Sony PlayStation network gamer may well become so dedicated to his online gaming group that he never stops preparing for their next battle. But even as much as he’d enjoy playing video games 24/7, other issues (like work, food, sleep) cannot be ignored. So instead of wasting all that precious time riding the bus/subway/train every morning, he decides to invest in the latest PSP to hone his skills on the go.
And you know what — he soon realizes just how fun his mobile PlayStation can be. (Of course, such an intense gamer can’t keep satisfied with a limited collection of titles, so he naturally proceeds to download Sony PSP games at all costs.) What’s more is that human nature relates quality of one product to the next, insofar they are both made by the same manufacturer.
So what started out as a person addicted to conventional Sony entertainment network games, became one who’s now tethered to Sony mobiles for the balance of his time. Such an enthusiastic consumer is by far the best marketing agent for a company, as word-of-mouth loyalty invariably rubs off on others. And this very same guy who talks to everyone he sees about how great the PlayStation is, might well take his quest online and write rave Sony notebook reviews to boot — and thus the profitable cycle continues!
The breadth of Sony mobile electronics can only be rivaled by some of the largest, most well-respected brands in the world; Apple and Samsung are two that immediately come to mind.
Furthermore, Sony designs, manufactures, and sells video projectors (Sony VPL models); gaming consoles (PlayStation, PSP); smartphones (Xperia Z3+, Xperia M4 Aqua [waterproof], Xperia C4); smartwatches (MN2SW, SWR50); camcorders (handycam, PMW, HDR, HXR ); televisions (X850E, X900E, X940E, A1E, Z9D, among others); tablets (Xperia Z2, Z3, and Z4 units); a number of headphones; mp3 players; hard drives; storage devices, and more!!
Sorry for that less-than-comprehensive rundown, though our intention is to give a birds-eye view of just how far-reaching Sony is. And to reiterate a point made earlier, a decided advantage Sony has in the crowded consumer technology sector is that customers can rest assured that outstanding quality is a given with virtually any Sony mobile electronics product one chooses to buy.
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